Increasing Agricultural Commodity Trade (IACT)

The main goal of the European Union-funded Increasing Agricultural Commodity Trade (IACT) project is to strengthen the export capacity of Pacific member countries in the primary industries of agriculture, forestry, aquaculture and livestock. The project employs a whole-of-supply chain approach, assisting commercial ventures and producer groups to become export-oriented, market-driven enterprises that will consistently supply overseas markets with competitive agriculture, forestry and aquaculture products. The project is implemented by the Land Resources Division of the Secretariat of the Pacific Community (SPC) in Suva, Fiji and started in June 2011.

Nature’s Finest Fiji paves the way for value-added food products

Friday, 31 August 2012 11:16
Virgin coconut oil is one of the many products of Fijian company, Nature’s Finest.

Tucked away in a family garage is a small enterprise that is making inroads in the local Fiji and overseas markets with its value-added food products.

Nature’s Finest Fiji, established by Satish Narayan and his family in 2011, holds 60 per cent of the local market in a range of products that includes virgin coconut oil, coconut vinegar, vegan cheese, tapioca flour, tapioca starch, honey, beeswax, propolis and royal jelly (substances produced by bees and thought to have health-promoting effects), corn flour and Fiji wild rice. The products are also exported in bulk to Australia, Korea, China, New Zealand and the United States of America.

Mr Narayan said he decided to produce value-added foods from products like coconuts and cassava, which are found in abundance instead of trying to create products for a niche market.

'You need deep pockets to do niche markets. Most of my products are to sustain my operation, while products like wild rice, virgin coconut oil and honey are where the business will grow,' he said.

Nature's Finest Fiji displayed its range of products at the Trade Pasifika 2012 exhibition in Nadi, Fiji with assistance from the European Union-funded Increasing Agricultural Commodity Trade (IACT) project implemented by the Secretariat of the Pacific Community (SPC).

Mr Narayan said he was able to establish contacts with suppliers and distributors. 'I have done some good business and partnerships which I think will be fruitful over the next five years.' he added.

The future plan for the Nausori-based company is to develop the Nature's Finest Fiji brand and retail its products in supermarkets in Australia and other overseas markets.

For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , IACT Team Leader, SPC on +679 3370733 or the This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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