Increasing Agricultural Commodity Trade (IACT)

The main goal of the European Union-funded Increasing Agricultural Commodity Trade (IACT) project is to strengthen the export capacity of Pacific member countries in the primary industries of agriculture, forestry, aquaculture and livestock. The project employs a whole-of-supply chain approach, assisting commercial ventures and producer groups to become export-oriented, market-driven enterprises that will consistently supply overseas markets with competitive agriculture, forestry and aquaculture products. The project is implemented by the Land Resources Division of the Secretariat of the Pacific Community (SPC) in Suva, Fiji and started in June 2011.

Fiji Pearl brand looks for new export markets

Friday, 31 August 2012 11:54

Tokino Pearls, producers of the Fiji Pearl brand name, are poised to enter the international market with their rare and unique black pearls.

One of the partners of Tokino Pearls, Manami Kinoshita, said the recently organised Trade Pasifika 2012 exhibition in Nadi, Fiji, provided the opportunity to seek new export markets and establish contacts with potential buyers. Tokino Pearls was one of several enterprises that participated in the regional trade exhibition with support from the European Union-funded Increasing Agricultural Commodity Trade (IACT) project implemented by the Secretariat of the Pacific Community (SPC).

The Tokino Pearls farm employs four people and operates from Nanuyakoto Island in Rakiraki in the western part of Fiji. The farm is surrounded by a coral reef and the carefully selected black lipped oysters grow in the pristine waters off the island. After two years of nursing in the sea the pearls take on beautiful colours including gold, chocolate, green, silver and even red. It is not surprising then that a Fiji Pearl necklace can fetch up to FJD 7000 on the market.

Tokino Pearls was established by the pioneer of pearl cultivation in the Pacific, Yasuharo Tokito, in 1963. Over the years, Mr Tokito started pearl farms in other parts of Fiji, eventually settling in Rakiraki. Today he supervises the young farmers.

Tokino Pearls focuses on producing a small number of pearls to maintain the condition of the natural environment. The farm is also well-known for cultivating mabe pearls, which are half-pearls (non-round pearls) produced from mabe oysters and black lipped oysters.

The company began selling its products in Suva last year after the first harvest of pearls in 2010.

The oyster shells make attractive jewellery pieces such as pendants, ornamental hair pins, even dishes and spoons.

For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , IACT Team Leader, SPC on +679 3370733 or the This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

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