Facilitating Agricultural Commodity Trade

The European Union-funded Facilitating Agricultural Commodity Trade (FACT) pilot project aims to support commercial ventures and producer groups in becoming export-oriented, market-driven enterprises that will consistently supply overseas markets with competitive agricultural and forestry products. The project is implemented by the Land Resources Division of the Secretariat of the Pacific Community (SPC) in Suva, Fiji and started in May 2008.

Samoan chip producer to try new value-added food products
Wednesday, 29 August 2012 11:17


There’s no stopping Tony Howman, the Managing Director of T.H. Plantation based in Apia, Samoa.

The family-owned enterprise specialises in turning common food crops such as breadfruit, taro and banana into a popular range of chips.

Having spent the last two and a half years perfecting his products and business with assistance from the European Union-funded Facilitating Agricultural Commodity Trade (FACT) project, implemented by the Secretariat of the Pacific Community (SPC), Mr Howman is now ready to try out new products such as chips made from cassava (manioc).       

Mr Howman said the company is also ready to export its products to other Pacific Island countries.

‘We have a big market in our own backyard and unlike China, Japan or Germany, we don’t have to introduce or explain the products to the people. Our Pacific Islanders have grown up with taro, bananas, breadfruit and cassava,’ he said.

Mr Howman had seven acres of bananas on his farm and was not making a profit selling bananas at the local market. Ten years ago, he decided to try something new and T.H. Plantation was established with the intention of supplying healthy, locally grown and produced snack foods.

The company employs about 15 permanent staff and it has been able to create a readily available market for taro, banana and breadfruit, in turn helping other farmers in Samoa.

Through the FACT Project, the enterprise received technical assistance in the preparation of a business plan as well as the procurement of a banana slicer.

Mr Howman said the project also provided production advice and assisted in the renovation of processing facilities to improve T.H. Plantation’s food processing standards with a view to move towards  Hazard Analysis and Critical Control Points (HCCAP) certification.

Through hard work and commitment, T.H. Plantation has written another chapter in Samoa’s agro-processing industry.

For more information, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it Writer/Sub-editor on +679 3370733 or the This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Caption: Ms Mary Howman (T.H. Plantation) discussing their exports with Mr Tito Octavanius (Minister Counsellor for Embassy of the Republic of Indonesia in Fiji) at Trade Pasifika.


 


The European Union-funded Facilitating Agricultural Commodity Trade (FACT) project is implemented by the Land Resources Division of SPC.