Facilitating Agricultural Commodity Trade

The European Union-funded Facilitating Agricultural Commodity Trade (FACT) pilot project aims to support commercial ventures and producer groups in becoming export-oriented, market-driven enterprises that will consistently supply overseas markets with competitive agricultural and forestry products. The project is implemented by the Land Resources Division of the Secretariat of the Pacific Community (SPC) in Suva, Fiji and started in May 2008.

New quality mark to boost Pacific exports to New Zealand
Wednesday, 06 July 2011 09:51

Thursday 23 June 2011, Secretariat of the Pacific Community (SPC), Suva, Fiji –

A new quality mark developed by the Pacific Cooperation Foundation (PCF) aims to increase the reach of Pacific exports into New Zealand.

PCF, an independent public/private partnership with the mission of benefiting the people of the Pacific by increasing cooperation and promoting economic development in the region, has created a quality assurance programme and a quality mark called True Pacific with the tagline ‘The Best of the Pacific’ to enable Pacific producers to better promote their goods and penetrate new markets.

The True Pacific mark aims to increase confidence in Pacific products by positively influencing the perceptions of New Zealand consumers, traders and retailers.

To assist with the implementation of its programme, PCF has signed a memorandum of understanding (MOU) with the Secretariat of the Pacific Community (SPC) for the regional branding initiative.

The European Union-funded Facilitating Agricultural Commodity Trade Project, which is implemented by SPC, is working to implement the new partnership.

SPC Deputy Director-General Fekitamoeloa ‘Utoikamanu and PCF Chief Executive Officer Markerita Poutasi signed the MOU at SPC’s regional office in Suva, Fiji.

According to Ms ‘Utoikamanu, ‘The True Pacific brand developed by PCF will boost the confidence of New Zealand consumers in associated products and have economic benefits for Pacific Island farmers, their families and their communities.’

Ms Poutasi said, ‘The Pacific Islands have an abundance of superb products, but many never leave their home shores. True Pacific is about making quality Pacific products and business success stories accessible. It’s about creating a perception shift.’

Later this month PCF will be awarding successful producers their True Pacific licences, with products being revealed to New Zealand consumers in September during the week of the Pacific Sector Showcase in Auckland.

Captions:
True Pacific quality mark, designed to boost Pacific exports to New Zealand.
L to R: PCF Chief Executive Officer Markerita Poutasi with SPC Deputy Director-General Fekitamoeloa ‘Utoikamanu at SPC’s regional office in Suva, Fiji.

For more information, please contact:
Chris Cocker/Senior Programme Manager, PCF, Auckland, New Zealand (email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

 


The European Union-funded Facilitating Agricultural Commodity Trade (FACT) project is implemented by the Land Resources Division of SPC.